So you’ve been trying to get more patients from your online videos so that you could get a return on your investment (R.O.I.) for a while now.
You see others do it. And it seems like other business owners makes it look so easy to get ranked number one in Google.
But for some reason, success keeps eluding you. Every time you have another video created you get a renewed sense of hope…
Then one month goes by, and then another and you finally realize that you have yet another expensive video that will not live up to your expectations and you end up back where you started.
Not this time.
Because this time you’re going to be armed with the same tips, tricks and secrets that the other local dentists are using to dominate their market place.
So give these simple tips a try and see if they don’t work for you too…
To succeed in business today, you really need to have a creative edge, and video marketing might be just what you’re looking for! The following article will offer you useful advice on how to put video marketing to work for your practice. Once you learn the basics and get the hang of it, video marketing can be a lot of fun!
TIP 1: Model Success!
It can be difficult to know what the topic of your video should be. One of the best ways to determine what will be successful is by looking at what others have done. How-to videos, commentary on current events, and interviews with those “in the know” are all topics that have proven interesting to web users.
TIP 2: Create Different Types Of Videos That Inform And Educate
Product reviews help visitors learn about different products. This type of video is the least used video marketing tool.
Consider creating video tutorials, or how-to videos. These types of videos are great because people often search for them and share them with others. Whatever your business is, try and answer common questions and come up with solutions to frequent problems. People will appreciate the handy advice that you have to offer.
TIP 3: Include A Call-To-Action
If you can include your website URL in your video, do so. If viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or just say the name of your website a few times during the video.
TIP 4: Determine How Your Prospects Use Social Media To Find Products And Services
Knowing how your target audience comes across videos and information that they are interested in is only half the battle. You must then figure out how to reach them through that medium if you want to be successful with video marketing. For example, if they use social media, spend some time figuring out the best way to use sites like Facebook and Twitter.
TIP 5: Build Relationships With Market Influencers To Expand Your Reach
Get others involved in your videos. Whether you are giving a nod to a patient or interested site visitor, or doing an interview with within your niche, you can add some flavor to your videos. People like to see variety in marketing, which means you need to utilize multiple tools to build your success.
TIP 6: Show Your Company’s Human Side To Build Trust
In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.
TIP 7: Offer The Text Version Of Your Video
When considering video marketing, you have to think about the idea of search engine optimization. You should always include a transcript or overview of your video for people that would rather read instead of watch the video. This is a great idea, and you should make sure you keep up with it as you post videos.
In summary: Getting more patients into your dental practice using video marketing is actually fairly simple when you apply the above 7 tips. So let me leave you with one last tip…
Having fun with your marketing campaign will make the job a lot easier. Hopefully this article has given you plenty of useful ideas you can work with on your own campaign. After a few tries, filming should become quick and easy and a great way to get the word out about your practice.
So get to it – you’re going to be glad you did!
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By the way, if you’re interested in learning more about how we can rank your existing videos that you’ve already spent your hard-earned money on but aren’t getting any return on your investment call us at (888) 533-5558.