Citations as they relate to local business directories are simply your practice’s Name, Address, and Phone Number, which is commonly referred to as N.A.P.
Think of a Local Business Directory as an Online Phone Book…
It contains the Name, Address, and Phone number of your practice.
You most definitely want to make sure your N.A.P. information is correct so that when your potential patients search for a dentist in your city, they’d find you and be able to contact you via phone, email, or visit your website for more information.
Can you imagine how much business your practice could lose if your contact information isn’t listed or is incorrect in the Top 50 Local Directories?
And we know that most of us don’t have the time or the patience to dig around on the net…
We’d just click to the next source to find what we are looking for.
The reason that we say Local Business Directories are killing the Traditional Phone Book, is because…
What’s easier and faster?
A potential patient using their smart phone to find a local dentist or browsing through their phone book?
Our respectable elders are even using smart phones to search for local businesses instead of thumbing through the Yellow Pages.
We all have a finite amount of time and wasting it is not an option that most of us are willing to sacrifice.
Submitting your practice’s N.A.P. to local directories isn’t difficult, it’s just time consuming.
And some business directories may not be worth the effort, because not all of them are created equal.
The main reason why you want to submit your N.A.P. information to local directories is so that your potential patients are able to find you when they search for what you offer on the Internet (mainly on smart mobile phones and tablets).
Another benefit of submitting your N.A.P. is the fact that you can log into your accounts and update it.
For example, let’s say that you change your practice’s phone number or relocated, you’d be able to update it on the fly.
Keep in mind that local directories refresh your information at certain times of the year to reflect any changes that you’ve made and they are all different.
But who cares, because this is just another way for you to get exposure to bring potential patients to you.
Another benefit of submitting your N.A.P. is that you will get some backlinks to your website and the more quality backlinks you get can boost your Search Engine Rankings.
Submitting your N.A.P. to local business directories isn’t the end-all-be-all to increasing exposure to your practice, but has to be made part of your overall Marketing Strategy.
That Marketing Strategy must include Local SEO, Social Media Marketing, Video Marketing, Local Google Adwords Campaigns, and so on.
Citations Are Called The New Local SEO
You now know that citations are simply your dental practice's Name, Address, and Phone number found all over the web on local directories. Google looks at each citation as a vote to give your practice's website and listing authority.
Benefits Of Submitting Your N.A.P. To Directories
Increase Exposure To 1000's Of New Patients
The New SEO | Helps To Rank Your Website And Directory Listing
Boost Your Google+ Listing In Maps
Listing Optimization Services
Submitting your Name, Address, and Phone Number can be even more powerful by optimizing your listings. This is simply accomplished by adding photos, videos, selecting the correct categories, inputting the hours of operation, and adding an optimized description of services.
Optimizing your listing is another major contributor to getting Google to rank your Google+ Map Listing on the first page when your potential patients search for a dentist in your city.
Important: Not claiming your local listings is one of the worst marketing mistakes you can make, because if any of the information is incorrect, Google will not show it and those listings will not count towards ranking your Google+ Maps Listing.
If you don’t want to painstakingly submit your N.A.P. information to several Local Business Directories and then optimize each one, because you have your dental practice to run. Call (888) 533-5558 and request a Free consultation today.
Citation Building and Optimization Services
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