I’m willing to bet you’re a great dentist and continue to master your craft with several satisfied patients, but you may not be satisfied with your current rate of business growth for your practice.
By now you’re probably aware that traditional advertising methods such as the Yellow Pages are all but dead and is more expensive yet very ineffective.
You know that the mobile web is bigger than the Internet and continues to grow by leaps and bounds…
More and more people are purchasing mobile devices and are using their home computers less and less to search for dentists in their local areas.
As a dentist, you know that there are proven marketing methods that can grow your practice exponentially when used in combination, but the challenge is in knowing which marketing strategies and tactics to apply.
As a dentist, I know you probably have no interest in taking years to learn how to become a marketer…
Because you want to continue focusing on perfecting your dental skills and taking them to higher levels.
Let me get straight to the point and tell you what the 4 proven marketing strategies that will attract more patients into your practice are.
Keep in mind that none of these strategies are some top secret information that has never been shared…
They’ve been around for a long time, but the problem is that most dental practices either don’t use them or use them inconsistently.
The 4 Proven Marketing Strategies are as follows:
See, I told you nothing secret about those four items…
Let me briefly explain the power of each.
On the surface having a good reputation is obvious and self-explanatory in terms of having your prospective patients and patients say good things about your practice to others.
Remember I mentioned that the Mobile Web is growing by leaps and bounds, which is a great thing if you have great reviews and testimonials posted about your dental practice on the web, but if not you stand to lose a lot of potential business.
The point that I’m making is the fact that your potential patients research you on the Internet using their mobile devices to see if there are any negative reviews, comments, and so.
If they come across negative things about you and your practice, they will most likely choose your competition that has a better reputation.
The mobile web makes it extremely easy for your prospects to research you.
So do you know if you have a great reputation Online?
If you don’t, do you know how to bury those negative comments made about your practice?
It’s critical to maintain your practice’s reputation, because that affects your whole business and the other 3 proven strategies that I’m about to briefly discuss.
Losing one potential patient can result in the lost of thousands of dollars in revenue…
What about losing 5, 10, or more every month because of a bad Online reputation…
How many thousands of dollars would you be missing out on?
The better your reputation is the more your practice grows, because your happy patients will refer you to people they know.
Reach is simply the number of new potential dental prospects that are seeing your marketing message on a daily basis.
It just means that you need more potential patients to know about your dental practice today than yesterday, period!
I told you that the power is in the simplicity.
Ask yourself, do more prospects know about my practice today than yesterday?
And if not, what I’m I going to do about that?
If you’re not advertising where your potential patients are actively searching for your services, then you are missing out big time!
Resell just means that you are making more profits from your existing patients.
I’m not implying that you perform procedures that they don’t need…
Are you ethically offering them additional services such as routine Teeth Whitening, Teeth Cleaning, Braces, Invisalign, and so on that will benefit them?
It’s also cheaper to make more money from your existing patients than it is to acquire new patients, because once they’re satisfied clients it cost you very little to market to them over and over all while building a stronger relationship with them.
This relationship building will create trust and as a result…
Your patients will refer your practice to their friends, family, and strangers.
Your patients will love you for creating a long-term strategy for creating the best smile for them and all the while you are the hero and you’ve made more profits at the same time from your existing client base.
Are you starting to see how these simple strategies can grow your practice?
Let me explain the last strategy so that I can wrap this article up…
This strategy is one that I know you’re familiar with because you most likely used it to help you grow your dental practice.
Referral Marketing is by far one of the most powerful and cost-effective ways to get new patients.
Because a happy patient will refer your practice to all interested people they know and even strangers if it comes up in the conversation.
Potential patients that are made aware of your practice are most likely to become your clients because they trust the person who referred them to you.
The number of referrals that you get will be partially determined by how good your reputation is.
I know that what I’m sharing with you in this article is nothing new, but once again are extremely powerful when applied to your practice consistently.
Can you see how the 4 proven marketing strategies work together?
Your reputation is the most important because it affects the other three strategies.
If your reputation is bad and you attempt to increase your Reach, then you are spending money on marketing and making more prospects aware of your practice, but will run away after seeing negative reviews on the Internet.
If your reputation is bad and you inform your patients that they need additional work done, they will most likely go to another dentist…
There goes your Resell potential.
If your reputation is bad and you attempt to ask your patients for a referral, you will not get it.
I hope that I’ve given you a good brief overview of the 4 proven marketing strategies and got you to thinking about how you can apply them to growing your practice or where you may not be applying them.
Check The Online Health Of Your Dental Practice:
If you’d like to learn more about how we can take care of the 4 proven marketing strategies for your dental practice and stop losing potential patients to your competition because they are aware of their Local Online strengths and Weaknesses, then call us to learn more about how we can resolve the marketing challenges that you may have. Call (888) 533-5558 and request a Free consultation today.