It’s no secret that Traditional Local Marketing is dying on the vine right before our eyes, as this downward trend starting several years ago when the mobile web was introduced and began to grow like a wildfire.
The Mobile Web is already about three times the size of the Internet.
Everywhere you look, you see mobile this and Mobile that…
Which really isn’t a bad thing if you embrace this tidal wave of a change that’s been on the horizon?
If you resist or refuse to ride this wave, your practice can get swept away with the currents and the dentists that embrace it will be on top like a surfer in Maui.
No one can fight this trend, so it’s best to get on board by leveraging all the benefits of the explosive growth of the mobile web, because your practice will grow faster and for less of an investment than if you wait until the wave has subsided.
Would you rather ride that wave without doing any peddling to get to the shore or would you prefer to burn up all your time, energy, and money peddling using outdated traditional marketing that’s losing its effectiveness on a daily basis?
This manual peddling will take you longer to reach the shore, but your smart competitors will get there faster and with less effort and resources.
Let me give you some quick stats as they relate to Local Search which presents a huge opportunity for you…
71% of all American adults use the Internet
91% of all Internet users use a search engine to find information (esp. locally)
Over 50% of all purchases are preceded by an Internet Search (your potential patients)
30% of all search queries contain a city, state or zip code
There are more than 2.6 billion local searches a month (how many are searching for a dentist?)
There are 5 billion plus cell phone users versus 1.8 billion Internet users (remember 3 times the size)
There are 51 million (and growing) smart phone users
95% of all Text Messages are read (You can advertise to your patients via text messages)
I could go on and on with stats, but I’m sure you get the picture!
Those numbers are staggering and are ever-growing on a daily basis as more people get on the Internet.
Now that you see the huge potential you have in marketing to your potential patients, let me briefly share with you why Traditional Local Advertising is dying.
Phone Directory – Phone Books end up being doorstops or thrown into the trash because your patients are using their smart phones to search for a dentist because it faster and more convenient
Newspapers – Readership is decreasing due to the Internet and growth of the mobile web
TV – DVR/TiVo – Your potential patients are fast-forwarding through commercials
Telemarketing – Do Not Call List / Could land you into some serious legal trouble
Direct Mail – Blends in With Junk Mail/ Gets Thrown Away
Print Ads – Gets Ignored/People are bombarded with thousands of ads on a daily basis
Email – Spam Software even blocks legitimate emails
Doctor, If you didn’t already know, I’m pretty sure you can now clearly see why traditional local marketing is dying and if you haven’t embrace the growth of the mobile web, now would be a good time to start moving into that direction.
As I check out dental websites on the Internet, I can tell which dentists gets it by looking at their sites and the ones that don’t…
At least not yet.
Check The Online Health Of Your Dental Practice:
If you’d like to stop losing potential patients to your competition because they are aware of their Local Online strengths and Weaknesses, then call us to learn more about how we can resolve the marketing challenges that you may have. Call (888) 533-5558 and request a Free consultation today.