Online Reputation Management Basics Every Dentist Needs To Know

As a dentist you are surely concerned about the Online Reputation of your good name and that of your practice.


You may have heard the phrase Online Reputation Management being uttered by Internet Marketers, but do you really know what it means?

If not, let me explain…

Online Reputation Management simply means to push websites that have negative comments about either you and/or your practice to the second page of the Search Engine Results so that there’s less of a chance that your prospective patients will not see them, because most people will not look past the first page.

Online Reputation Management is also called Reverse SEO, because instead of having those pages that contains those negative reviews about your practice rank high in the Search Engine Results, you want just the opposite to occur and have them rank lower.

It takes a lot of work to bury sites that appear at the top of the search results, and is usually more expensive than regular SEO, but it’s worth it.

Having sites that appear at the top of the search engine results that have posted negative comments about you and your practice can cost you thousands of dollars, because the moment a prospective patient reads them, they will automatically not trust you, even if what’s written is not true.

That’s why it’s critical to bury those sites with negative comments, as they can cost your practice a fortune in lost profits.

What Can You Do To Make Negative Comments Go Away?

While I can’t go into any real depth in this short article, I’ll just give you a brief introduction of what actions you must take to bury those sites that have negative comments written about your practice.

Below is an itemized list of what you can do:

  1. Build a network of blogs and link them together and create great articles for them
  2. Write and publish Press Releases
  3. Post Reviews from your satisfied patients Online
  4. Build a ton of Backlinks to your Blogs, Press Releases, and Reviews

The above list may appear simplistic, but I can assure you that it takes a lot of work…

And all that work is for one keyword only!

Not All Dental Practice Reputations Can Be Saved!

If your practice has a lot of negative comments that appear on several sites across the Internet, Online Reputation Management may not work for you.

Remember how much work it takes to push sites that have negative comments about your practice to the second page of the search results?

If you do have a lot of negative things being said about you, it would be extremely expensive to bury those sites if it’s at all possible.

Is Online Reputation Management Only For Dental Practices With Negative Comments Posted Online?

No, dental practices with good reputation can start an Online Reputation Management campaign so that they are proactive in protecting their good name and brand.

Keep in mind that with the increase of the mobile web and that your prospective patients are researching your practice before making a decision whether they will call your offices will be based upon what they find on the Internet.

How To Check Your Reputation?

The simplest way to check your reputation Online is to go to and perform a separate search using the name of your dental practice and another using your name to see what comes up…

The results may reveal nothing, but if you do find negative reviews it’s time to get them buried to the second page.

I hope that I’ve made you aware of how important protecting your Online reputation is.


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If you’d like to learn more about how we can take care of your Online Reputation using proven marketing strategies for your dental practice and stop losing potential patients to your competition because they are aware of their Local Online strengths and Weaknesses, then call us to learn more about how we can resolve the marketing challenges that you may have. Call (888) 533-5558 and request a Free consultation today.

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